NOT QUITE A TRIUMPH
SALES FIGURES DOWN FOR THE FIRST TIME IN EIGHT YEARS
We've reported positive sales figures from Triumph in recent years. But, sadly, like many other companies, it hasn't been as good of late.
Sales have been growing for Triumph year-on-year, the brand dominating the UK market. The Hinckley-based manufacturer sold 7,524 bikes in the UK in 2013, had a hugely successful year in 2014, selling 8,128 bikes, and the number has been steadily rising. The company sold a record 9,400 motorcycles in the UK in 2017.
The number of bikes sold worldwide was also increasing - 53,812 in 2014/2015, 56,253 in '15/'16, and 63,404 in '16/'17. Profits increased from £8.7 million, to £16.6 million, to £24.7 million.
But while Triumph’s revenue has increased in the last year from £498.50 million to £502.7 million, profits have suffered. With over 86% of the company's bikes sold abroad, poor exchange rates have resulted in profits going from £24.7 million to £9 million - a decrease of over 60%.
The number of units sold has also fallen, from 63,404 to 61,505. It’s the first time in eight years that the company has seen a sales decline.
But it’s not all doom and gloom for its sole shareholder, John Bloor. The 75-year-old invested over £80 million in the company since buying the rights to the name in 1983 and saving Triumph from bankruptcy. Bloor Investments, the company behind Triumph, has reported a growth in profits and turnover – thanks not to Triumph, but to Bloor Homes. As a result, Bloor has been paid a £6 million dividend (though the figure is down from £7 million, in 2017).
The privately-owned company is now run by John Bloor’s son, Nick. Hopefully, he and his 2,400 employees see better sales figures next year.
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