World's End Motorcycles was formed in 1978 to cater for the servicing needs of the London motorcycle courier industry and was originally based in the World's End area of Chelsea, south west London. The company relocated to Hammersmith in 1994 and started importing Japanese 'Home Market' motorcycles (grey imports) like the Honda Bros, CB-1 and the Yamaha Serow. At the turn of the Millennium the traditional motorcycle retail sector started to change and World's End was no exception, we started to focus more on spare parts, initially just for grey imports but quickly expanding into other models as the demand for low price, quality replacement parts grew. The Internet became our primary focus and we soon developed a massive range of easy to buy spare parts for an unprecedented range of motorcycles, and the decision was made to relocated to more pleasant surroundings by the sea, and Hove in East Sussex became our home.
By July 2007 we had outgrown our maze of mews units and transfered our headquarters, main storage and trade counter to our present location four miles along the coast to the west in Southwick, West Sussex near to the entrance of Shorham Harbour. At the start of 2009 we took on our second warehouse on Grange Road Industrial Estate, to make room for further stock and to house the WMD office, the 'trade only', sister company of Wemoto, the retail part of the organisation.
As of Autumn 2009 we hold over 25,000 stock lines, a total of 136,000 replacement hard parts with over 375,000 applications and a value of nearly one million pounds, an investment necessitated by our desire to service our customers requirements quicker and more efficiently than any one else, the proof being that over 80% of our orders are from returning customers. We are currently adding about 1000 new parts to our database every day to give you more choice at the best possible prices.
In addition to our impressive portfolio of products we feel our customer services are second to none in the motorcycle industry, we have carefully assembled a 30 strong team of the best, most knowledgeable and enthusiastic staff we can find, all of whom are eager to make sure we supply the best value service, with the minimum of fuss in the quickest possible time, always striving to pull out all the stops so that your beloved machine is off the road for as little time as possible.
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