AJP teams up with MotoNovo

New finance package to be announced in July for AJP motorcycles

John Newman

• news
• AJP

Cheshire-based Armitt Leisure Supplies, the UK importer of Portuguese brand AJP, has just announced that it has reached agreement with Moto Novo, to provide a finance facility for its range of lightweight Trail, Enduro & Supermoto machines. Distributed through its 20-strong and growing dealer network, AJP hopes that attractive, low repayments will bring more customers to the brand.

Moto Novo's recent announcement that it has set aside £25m to stimulate growth in the UK motorcycle market, coincides with AJP's desire to take a bigger slice of the growing Trail & Enduro sector. The Trail & Enduro sector is an improving motorcycle market with a 21.8% increase in registrations YTD and a 16.7% increase in April alone.  

" This exciting offering from MotoNovo moves our already inexpensive bikes into the mainstream. We've negotiated a great flat rate deal, which makes them eminently affordable. Hopefully clients will now be able to consider them as a viable "second bike" purchase, which many dirt bikes are"

Press advertising of special deals on three of the bikes from AJP's extensive range will break in the July issues of key consumer magazines.

Wemoto